Holding the 1.5 mm thin speaker.
Experiencing the actual sound.
From the research, MAP built the 3 concepts: convergence, sphere/range/area, moving sculpture.
Laying out ideas by touching, folding, holding it above the head, etc.
Its thinness can clearly by seen when it is held up against a light source.
Studying the material that transmits electricity.
The manufacturer, designer and R&D work together to move the project forward.
Founded in 1887, it currently conducts business all over the world in a wide range of fields, starting with its main business, musical instruments, and including acoustic devices, electronic devices, golf equipment, and parts for automobile interiors. Its Design Department was established in 1963. For the fifty years since then, it has continues to create superb designs through the unique perspectives, methods, and observations it can built up in musical instrument and AV equipment design, winning multiple design awards from Japan and overseas and actively exhibiting in international design exhibitions.
MAP partner of Barber & Osgerby
MAP is a strategy-based design group that works alongside Barber & Osgerby and Universal Design Studio. We are a creative consultancy that specializes in strategy-led industrial design. We use ethnographic research, consumer insights and the continual refinement of ideas to produce compelling and intuitive designs that solve commercial challenges. We call our process Informed Creativity. Our clients are amongst the most innovative and best-loved companies in the world. Our ground-breaking work spans design research, strategy, concept generation, design development, prototyping, production management and product launch support. Our company was founded in 2012 by Edward Barber, OBE and Jay Osgerby, OBE, in response to client demand for a more end-to-end and intelligent design approach.
Research & Development: Jin Kuramoto
Designer. Born in 1976 in Hyogo Prefecture.After graduating from Kanazawa College of Art, he worked as an in-house designer for a consumer electronics company. In 2008, he built his own studio, JIN KURAMOTO STUDIO designing products such as electronics, furniture, home furnishings, while he also works in product development. He as won various awards such as the iF Design Award.