A material research project by Japan Creative focuses on, seek and learn the universal values of the various materials, and we think about what design can achieve so that the value of the material will be utilized in the future. The first research theme is “BAMBOO”, which is the most familiar natural material for the Japanese. It is also a noteworthy material considering the recent environmental issues. We’d like to find and share the potential still hidden in bamboo through the history of use of bamboo in daily lives, the work and skills behind it, and the new ideas brought by designers.